#IgnisAdventure
A traditional car ad? Cue panoramic shot of car on mountain. Cut to close-up of mud-splashed tyre driving through river. But what's a more realistic adventure?
Getting lost.
To hero the more unconventional adventures, I created #IgnisAdventure, a Channel 4 campaign featuring reality star, Mark-Francis Vandelli, and comedian, Katherine Ryan.
Role: Creative Lead
3.5 million video views
19 million social impressions
Exceeded predicted engagement by 10%
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