#ConfidenceUncovered
Estée Lauder's Double Wear foundation is the UK's no. 1 foundation. However, they were still being perceived as a classic brand for older women.
To recruit a millennial audience, the #ConfidenceUncovered series championed the stories of three successful women with real craft and graft; musician, Izzy Bizu, journalist, Pandora Sykes and adventurer, Sophie Radcliffe.
Role: Creative Lead
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