Colonel’s Club Scan Rate

Over 1.6 million people in the UK have the Colonel's Club loyalty scheme app. Only 5% scan.

The task was to increase the scan rate through in-store comms, whilst retaining the KFC tone of voice through single-minded copy and imagery.

My creative was rolled out in-stores across the UK:

• Internal leaflets

• Chip and Pin surrounds

• Drive thru speaker crowns

• Counter mats

• Bags

Colonel's Club Emails

I was tasked with communicating special offers and membership perks to Colonel's Club members using the 'New South' tone of voice. I then went on to concept and write over twenty emails for the entire user journey, from sign-up, to purchase, to stamp redemption.