McCafé Moments
Producing 70 ads over two years, this was a contextual partnership between Channel 4 and McDonald's to increase awareness of the McCafé brand.
We cast real friends and family to have unscripted chat over a McCafé coffee, discussing the Channel 4 shows the audience had just been watching.
Role: Creative Lead
Won three Media Week awards, including Gold for Best Idea
Awareness reached 92%
Likelihood to purchase up by 20%
60% market penetration
TV
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