About

b. 1986, HK.

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In short

I’m a Creative and Writer who has lived and worked in London, NYC and St. Louis.

In long

I’m a maker.

I make work built on authentic insights because I care how brands affect consumers and communities. From live TV ads to multi-platform healthcare campaigns, for car lovers or cancer survivors, I make work so people feel seen.

I make time for my team. I make sure the ladder is down because I want to bring talent up.

I make the work work by planning strategically and performing spontaneously.

I make words play. I make cake on rainy days. I make clothes when off-the-rack won’t do. I make memories to remember and take photos so I don’t forget. I make friends wherever I go. I make people feel at home.

So, come on in. Let’s make something together.